Case Study: Engaging Automotive Website for Car Rental Company

Challenge: new business line, new brand

The assignment was not just about creating a new automotive website. A complete and clearly defined new brand had to be established:

• separate brand and visual identity
• independent domain and website
• digital presence from day one

The goal was a youthful yet professional website that automates quote requests from potential clients and effectively converts them into bookings.

Planning: simple, fast, and thoughtful

During the planning phase, we worked closely with the client. From the outset, we jointly identified the most important expectations:

• After filling out the contact form, visitors must immediately receive a preliminary quote via email.
• We defined the required fields to ensure the request remained simple, yet included all the information needed for an automatic response – avoiding unnecessary emails or phone calls.
• Each car’s detail page displays all essential information: technical specs, images, rental terms, and optional add-ons.
• A key decision point was the target audience. Contrary to the client’s initial concept, we ultimately chose a more dynamic, modern look aimed at a younger demographic – while remaining visually aligned with the Ring-Autó Flotta brand’s other services.

Implementation: technology and UX hand in hand

After completing the planning stage, content creation, technical development, and finalizing the brand identity began in parallel. The development went beyond design – we also created a simple web application with a backend system to automate preliminary quote calculations.\n\nLaunched in just three weeks:

• Responsive, multi-page website with a modern look
• Quote request system with automated responses
• Google Analytics and SEO optimization for effective online presence
• Captcha to filter out bot-submitted forms
• New logo and business card design for offline branding
• Later, ad management and campaign support were added

Result: automated quoting and hundreds of conversions

Since launch, the site has attracted thousands of leads, and numerous car rentals have been processed through the form – all thanks to the online quoting system. The new brand launched with momentum and now provides a solid digital foundation for continued growth.