Case Study: Informative & Reassuring Service Website

Project type: Service website for doula and childbirth preparation services
Technology: Custom PHP-based template + WordPress integration
Website: anyasagtermeszetesen.hu

Goal of the Project

The client’s goal was to create a modern, trust-inspiring service website that effectively presents doula services, childbirth preparation, postpartum support, and the baby-mama club.
Search engine optimization (SEO) was of key importance to ensure the website ranks prominently in relevant search results.

The Steps to Completion

Modern Design and Custom Development

The project was built on a custom PHP-based template, integrated into the WordPress system. The clean, natural color scheme was designed to convey calmness and trust, in harmony with the nature of the services offered.

Content Migration and SEO Optimization

We transferred existing blog posts from the previous outdated website to the new system, paying close attention to proper URL structure and metadata in line with SEO best practices.

User Experience and Contact Options

The site provides a simple and quick way for visitors to get in touch with the client. The forms were designed to function well across all devices.

Client Training and Independent Content Management

After project delivery, we trained the client to use the WordPress admin interface so they could manage and update blog posts and other content independently.

Marketing Integrations

The site is connected to the Facebook profile and includes an embedded Google Analytics code to track traffic and user behavior.

Technology & Tools Used

HTML, PHP, CSS, JS
WordPress
Google Analytics
Meta Pixel

Our Client’s Feedback

„The new service website isn’t only beautiful to look at, but has great functionality as well. I especially like, that I can now update my blog without outside help, and that visitors easily find me via search engines.”
– Koltai Zsuzsanna

I need this

Learnings

This project demonstrates how an old, outdated service website can be modernized to fit the technical and user needs of today and tomorrow, while it remains easy-to-operate for the client as well.